TAKING ELITE MARINE CRAFT CONSTRUCTION TO DEPTS FAR DEEPER THAN ORDINARY
Define
Koru Marine Composites are a New Zealand founded specialized team of elite operators providing core boatbuilding personnel and expertise at the highest levels of competitive ocean racing. They travel to project bases around the world, managing builds, coordinating contractors, specifying and fabricating custom carbon fibre rigging, masts, hulls and a vast gamut of speciality nautical racing equipment.
Expertise
Brand Strategy
Brand Identity Design
Naming
Copywriting
Graphic Design
Photography
Web Design
The Insight
Koru is expressed through every part of the identity. It’s roots evident in the logo, and a wearable identity that connects the operators to a common cause.
Visual Identity
Subliminal Identity
A sense of place, no matter the location. Maintaining a strong sense of identity and connection among the Koru team.
Koru emerges in the most unlikely instances, a reassuring presence and touchstone to operating at an elite level.
Connects the team to a unique visual language
A brand that believes in the person
Symbol Identity
Koru is symbolized through pictograms that bear witness to the origins of the name, and establish a unique visual language that spans dialects.
Unites the team with a sense of belonging
‘Koru’ is the Māori word for the unfurling shape of a silver fern. Symbolizing new life, strength and connection to one’s roots.