Dark Matter Manufacturing Co. create tools that exist in an entirely different reality.

  • Kina is the Māori word for sea urchin. Their sharp spines easily puncture surfaces they come in contact with. KINA Carbon Spiker® is a 3D-printed hand tool used in perforating composite boat building material. A simple machine, with a single-minded mission: composite preparation of the highest order.

CLIENT

Dark Matter Manufacturing Co.
Valencia, SPAIN

SKILLSET

Brand Strategy
Brand Identity Design
Naming
Copywriting
Graphic Design
Photography
Web Design

How do you make operators care about using the right tool for the job? By placing them at the heart of the story. If the currency of boatbuilding success is reputation, then KINA Carbon Spiker® is the means by which to walk the talk.

THE IDEA
Turn the focus from tech—to talent. One’s work speaks volumes, so speak it well.

KINA Carbon Spiker® is captured a striking silhouette. Its form a valuable mnemonic device—instantly recognizable, from any angle. From instrument—to icon.

IMAGERY
KINA Carbon Spiker® is an object of mysterious being. It’s imagery—a modern artifact.
IDENTITY
KINA Carbon Spiker® is a form from the future. A primal combination of wheel and axle in a space-age body. KID KOPUKU defined a wordmark inseparable from the monolith form—identity and object, fused as one.

AIR IS THE ENEMY

KINA Carbon Spiker® brings a sea change to the composite world with an otherworldly brand identity