In the world of elite racing ocean yacht construction, technology rules the waves. It’s exciting. It’s the future. And, entire sailing programs can be undone by a single bubble of air. KINA Carbon Spiker® brings a sea change—by changing the narrative.

Kina is the Māori word for sea urchin. Their sharp spines easily puncture surfaces they come in contact with. KINA Carbon Spiker® is a 3D-printed hand tool used in perforating composite boat building material. The KINA wordmark inseparable from the monolith form—identity and object, fused as one. An object of mysterious being. It’s imagery—a modern artifact. KINA Carbon Spiker® is captured a striking silhouette. Its form a valuable mnemonic device—instantly recognizable, from any angle. From instrument—to icon.

How do you make operators care about using the right tool for the job? By placing them at the heart of the story. If the currency of boatbuilding success is reputation, then KINA Carbon Spiker® is the means by which to walk the talk.

Turn the focus from tech—to talent. One’s work speaks volumes, so speak it well.

Client
Fairmont Hotels & Resorts

Sector
Manufacturing

Discipline
Brand Identity